Why Roofing Companies Should Use Digital Marketing and What to Look for in a Partner

The roofing industry is changing faster than a cat dodging a bath. Gone are the days when word-of-mouth and flyers in mailboxes could keep your business afloat. Today, if you’re not online—or at least not reaching people on their phones—you might as well be invisible. However, the response rates from traditional online platforms like social media ads and SEO have seen some decline over the past few months, and that’s exactly why Oodles of Leads is a great alternative.

Specializing in SMS marketing, Oodles of Leads ensures your roofing company reaches homeowners directly and effectively—right where their attention is already locked: their text inbox.

Think of SMS marketing as the superhero sidekick your roofing business never knew it needed—except this one doesn’t wear spandex. But why is digital marketing (especially SMS) such a game-changer, and how do you pick the right partner to help you win at it? Let’s dive in.

Why Roofing Companies Should Use Digital Marketing (Especially SMS)

1. Reach a Wider Audience  
   Imagine if you could just sense when a homeowner needs a new roof, swoop in, and save the day. Well, SMS marketing is kinda like that—minus the dramatic superhero landing. You can reach homeowners instantly, with open rates north of 90%. No need to guess if they saw your ad—if you text them, they’ll see it.

2. Build Trust and Credibility
   Picture this: A homeowner gets a well-crafted, respectful text message from a local roofer with solid reviews, a link to a gallery of recent jobs, and a limited-time offer. That’s how Oodles of Leads helps build credibility—straightforward, direct, and personal.

3. Generate High-Quality Leads
   Not all leads are created equal. You don’t need random clicks—you need real homeowners ready to say, “Take my money and fix my roof.” SMS marketing with Oodles of Leads focuses on exclusive, qualified leads, not recycled contacts.

4. Cost-Effective Advertising
   Billboards? You’re basically just hoping the right people drive by. Print ads? Tossing money into the void. Even PPC can burn cash fast. SMS? You pay to reach real people who are more likely to respond. Simple, measurable, and effective.

5. Measure Performance in Real-Time
   Ever wish you could see exactly which marketing efforts are working? With SMS campaigns, you can track open rates, replies, and conversions almost instantly. Oodles of Leads gives you real-time stats—no guesswork involved.

6. Stay Ahead of Competitors
   Your competitors are busy chasing social media likes. You? You’re in homeowners’ inboxes, generating actual conversations. That’s how you stay two steps ahead.

What Roofing Companies Should Look for in a Marketing Partner

1. Industry Experience Would you hire a dentist to fix your roof? Exactly. So don’t hire just any marketer—get one who knows roofing. Like Oodles of Leads.

2. Focused, High-Impact Strategy
   Oodles of Leads doesn’t try to do everything. They focus on what works best for lead generation: SMS marketing. That’s their wheelhouse—and it delivers results.

3. Proven Track Record
   A marketing company without proof is like a roofer without a ladder—pretty useless. Oodles of Leads has the testimonials and case studies to back up its game.

4. Customized Campaigns
   No cookie-cutter templates here. Oodles of Leads builds text message campaigns tailored to your goals, your brand, and your market.

5. Transparency and Communication
   Marketing without updates is like waiting for a text back that never comes. With Oodles of Leads, you get regular performance updates, clear insights, and full visibility into your results.

6. Cutting-Edge Tools and Automation
   From intelligent scheduling to response tracking and lead nurturing, Oodles of Leads uses automation tools that make SMS campaigns seamless and scalable.

7. Ongoing Support and Optimization
   SMS isn’t “set it and forget it.” It’s a living strategy. Oodles of Leads continually optimizes your outreach to improve results month after month.

Conclusion

For roofing companies, digital marketing isn’t just helpful—it’s critical. But as response rates from traditional platforms like social and search decline, SMS marketing stands out as a direct, reliable, and high-converting solution.

That’s why Oodles of Leads is a smart alternative. They know roofing. They know how to craft SMS campaigns that convert. 

So, what are you waiting for? Take your roofing business to new heights—one text message at a time—with Oodles of Leads.